#NationalFrenchFryDay
#NationalFrenchFryDay
Integrated Campaign · Swag · Social · Live Stream | McDonald's Canada
The Ask
Own the conversation on National French Fry Day, an internet holiday every brand wants a piece of, and remind Canada that McDonald's fries are the best fries.
Giveaways
Designed limited edition swag - floaties & towels, and social content that spoke to fry lovers across Canada.
Social
Engaging Instagram videos and playful prompts gave fry lovers a chance to win the swag, turning followers into participants.
24hr Live Stream
A 24-hour live stream of the fry station from Yonge-Dundas Square, putting the fries at the centre of Canada's busiest intersection.
Social Shorts
Short-form videos that showcase the length fry lovers will go to get their hands on McDonald’s French fries