#NationalFrenchFryDay
On National French Fry Day, we created a digital campaign that owned the conversation on this popular internet holiday — because let’s face it, McDonald’s fries are the best fries.
Giveaways
Designed limited edition swag - floaties & towels, and social content that spoke to fry lovers across Canada.
Social
We engaged fry lovers with video styles native to the Instagram platform and asked fun questions for a chance to win the giveaways.
24hr Live Stream
At Yonge Dundas Square we live-streamed the fry station for 24hrs.
Social Shorts
Short videos that showcase the length fry lovers will go to get their hands on McDonald’s French fries