McCafé Bakery
McCafé Bakery: Trade Secrets
Social Campaign · Art Direction | McDonald's Canada
The Ask
Introduce two new croissants to the McCafé Bakery lineup on social. The campaign needed to make a quick-service bakery item feel crafted, so it pulled back the curtain on the "trade secrets" behind each flavour.
Chocolate Hazelnut
Social
A looping boomerang built to stop the scroll, putting the ooey-gooey hazelnut filling front and centre.
A zero-speed Waze takeover that reached commuters at a red light, right when their attention was highest and a McCafé was minutes away.
Waze
