Butterscotch Blondie McFlurry

Butterscotch Blondie McFlurry
Integrated Campaign · OOH · Social · Web | McDonald's Canada

The Ask
Launch a new McFlurry flavour across platforms, building on an existing campaign's bold visuals and playful messaging to grab attention and build excitement.

Social

An Instagram boomerang that drizzles on the butterscotch, made to stop the scroll.

Social

Toppings tumbling out of frame. A video built to make thumbs stop mid-scroll.

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